Mark Heflin, Publisher of the venerated annual American Illustration and American Photography asked me this year to re-interpret the AI-AP brand for the Central and South American market. This new identity will be used for all signage, books and competitions. I was thrilled to work with Mark and am happy with the result. Below is the main logo which is an amalgam of both the Illustration and Photography titles, followed by the individual logo titles. Lastly, as a terciary mark/graphic I envisioned the abbreviation for Latin America, AI as the two regions molded together in a geometric symbol.Latin American Illustración / Fotografía
Primary Logo
Secondary Logo
Terciary Mark